The Most Important Museum in New York City
Spec work made with Havas Creative
AD: Meiling Xiong
PROBLEM
Only 16.2% of creative jobs are filled by individuals from low-income backgrounds.
In such an exclusive industry, how can we challenge the long-standing barriers to entry that disproportionally affect individuals from low-income backgrounds?
IDEA
Every young artist dreams of seeing their work shared with the world. But today, when opportunities in galleries, museums, and creative fields are not equal, the odds of achieving this dream are stacked against young artists of marginalized backgrounds. Art Start has been an advocate of the arts for over 30 years. Now, we’ll lead the conversation about inclusivity in the arts nationwide—and call on our audience to advocate with us—to create a better future for the countless young artists in our programs.
We’ll transform a subway station into a pop-up exhibit that gets more foot traffic than The Met.