Real housewives of Duolingo

One Club One Show Brief Competition | Clio Entertainment

PROBLEM

To get Gen Z and millennials to sign up to learn with Duolingo by creating a buzzworthy idea that taps into their fandoms and helps them get more out of what they love.

INSIGHT

People are reluctant to learn a new language because they think it is all work, no play.

IDEA

Put the joy back into learning languages with drama.

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